Enhancing fan engagement in the Stubios Greenlight system

Redesigned the Greenlight system to make fan actions more engaging, meaningful, and trackable, bridging the gap between participation and recognition.

Duration: 10 Weeks
Jun 2024 - Aug 2024
Role: UX Designer
Team: Director
Project Manager
Product Manager
2 Engineer
Tool: Figma, Adobe Creative
Suite, Clickup, Slack

Background

Stubios is Tubi’s fan-fueled platform where audiences help emerging filmmakers bring their stories to life.

Tubi, FOX Corporation’s free streaming platform, launched a new “fan-fueled” studio to cultivate the next generation of filmmakers. The platform serves as a dedicated space for creators to share their work, build an audience, and foster meaningful fan engagement.

Stubios creators arranged in a video portrait grid

Problem

Fans could support creators, but limited social interaction and unclear project progress made their participation feel disconnected.

The experience offered few paths from content into deeper conversation. Fans also had little visibility into how collective engagement contributed to Greenlight goals, creating a need to connect participation with community and progress.

Early Stubios interface showing disconnected content entry points

Diagram mapping the gap between social interaction and the platform

Solution

Make each comment a doorway into conversation.

A slide-up comment feed lets fans react and enter related chatrooms without losing the original context. Grouping the comment, reactions, and “Join the chat” action in one card clarifies which discussion each action belongs to.

Comment card with reactions, chat participants, and a Join the chat action

Stubios chat screens showing a community conversation and an expanded comment with reactions and chat participants

Show how close each project is to its goal.

The leaderboard pairs current points with the target, alongside project rankings. Showing progress toward a goal gives fans more context than a standalone score and makes collective support easier to understand.

Stubios leaderboard showing Lady London as the winner and each project's points against its Greenlight goal

Impact

We saw stronger fan engagement across Stubios, with increased comment engagement and longer average fan sessions.

Comment engagement: 2.4×
Average fan session duration: 3.2×

Program milestones

The broader Stubios program selected 14 finalists and secured a sponsorship with PepsiCo’s STARRY, expanding opportunities for creator visibility.

There's a lot more to the story behind this design...

I'd love to walk you through it in a chat or interview!