ESOO PARK

Redesigned Stubios for desktop and built a reusable design system to support its expansion.

As a UX design intern, I worked across components, page layouts, and developer handoff for Tubi’s platform connecting creators and fans.

Duration
10 Weeks
Jan 2024 - Apr 2024
Role
UX Design Intern
Team
Director
Project Manager
Product Manager
Engineer Team
Tool
Figma, Adobe Creative
Suite, Jira, Slack

Background

Stubios launched on mobile web, while its target audience primarily consumed content on larger screens.

Tubi’s viewing data showed strong TV and desktop usage, highlighting an opportunity to extend the Stubios experience beyond mobile.

Stubios desktop experience
Stubios mobile landing page displayed in an iPhone mockup on a light blue background

Problem

Desktop visitors had to switch to their phones before they could use Stubios.

A QR-code splash screen redirected users to mobile, interrupting their experience. Simply enlarging the mobile interface also created awkward spacing, weak hierarchy, and inefficient use of desktop space.

Stubios desktop landing page directing visitors to its mobile experience
QR code used to move desktop visitors into the Stubios mobile experience
Stubios mobile interface shown inside a phone frame

Solution

Created a modular design system that could adapt to different screen sizes.

Reusable components, color tokens, typography, and spacing rules established a shared foundation. A responsive grid and flexible component behavior supported layouts designed around desktop interactions.

Deacon Test and Inter typeface specimens for Stubios
Stubios title and body typography hierarchy
Stubios primary, secondary, action, and text color tokens
Stubios success, warning, error, and information color tokens
Stubios desktop responsive grid
Stubios mobile responsive grid
Stubios icon and interface state library
Stubios component library with navigation, buttons, cards, reactions, and progress states
WCAG accessibility contrast checks for Stubios interface colors
Suggested user card with spacing and typography annotations

Final Design

The system brought consistency to key desktop pages and clarity to developer handoff.

I applied it to the landing page, creator profiles, and Greenlight pages. Component variants, specifications, and annotations gave engineers clear implementation guidance.

Desktop Stubios social feed with a creator video, navigation, and suggested profiles
Stubios fan poll card with Madonna and Doja Cat voting options beside a creator video
Stubios production progress tracker showing pre-production complete, production active, and post-production pending

Impact

Reusable components and clearer documentation reduced the time needed for developer collaboration.

The shared library also established a consistent foundation for future feature updates and product expansion.

30%+

Reduction in developer collaboration time

There's a lot more to the story behind this design...

I'd love to walk you through it in a chat or interview!